The book every franchisee needs to read.
You've already bought a proven system. Now build a more profitable business within it.
Following the system is only half the job.
Plenty of franchisees work hard, follow the playbook and still wonder where the money went. The system gives you a great start. What you do with it decides how much profit you actually keep.
Short on purpose.
Practical on every page.
You'll learn how to:
- Focus on the five key drivers that actually move your profit
- Win the local customers the brand can't win for you
- Make the sales only you can make in your business
- Use your pricing well, without breaking the system
- Find where your profit is leaking and get your time back
- Know when you're ready to grow from one location to many
- Work with your franchisor, not against them, and get far more from the system
No fluff. No filler. A book you'll actually finish, and want to read again.
For franchisors: why give every franchisee a copy?
When your franchisees are more profitable, your whole network is stronger. Profitable franchisees stay longer, renew, open more locations and speak well of the brand on due diligence calls. They're also more likely to follow the system, because they can see it working for them.
This book supports your system rather than competing with it. It focuses franchisees on the parts of the business only they can control, and a whole chapter is about building a strong partnership with head office.
Franchisors use it to
- Welcome new franchisees at onboarding
- Give every franchisee a shared language for profit
- Gift at conferences, or as recognition and awards
- Give field managers an easy way to start a profit conversation
How to buy
Buying for yourself?
Get your copy on Amazon.
Buying for your network?
when you order 50 or more
Shipping to your head office is included.
Order bulk copies
50 or more copies at $11 each (incl. GST), with shipping to your head office included. Tracey will email your invoice and confirm delivery details.
About the author
Tracey Leak has spent more than twenty years working almost exclusively with franchisees and franchisors. For some brands, she's delivered day one of franchise training for over fifteen years. That's long enough to watch whole generations of franchisees start in the same place and finish somewhere very different. This book is what she's learnt about why.
She is also the best-selling author of 101 Tips for Franchisees.