From Visits to Value
Give your field team the coaching skills to turn every visit into more profit for your franchisees.
A one-day, in-house masterclass for field managers and the HQ teams who support franchisees.
Your field team is already doing the visits. Let's make every one count.
Your field managers are on the road, in stores and on the phone every week. They know your brand inside out, and they care about your franchisees.
But being great at operations isn't the same as being great at coaching. And most field managers were never actually taught how to coach a franchisee to a more profitable business.
So visits can drift into checklists, compliance and firefighting. The same few franchisees take up most of the week, while the ones ready to grow get left alone.
The good news? Your team doesn't need to start again. They need the tools, techniques and confidence to turn the visits they're already doing into real results.
That's what this day is about. From visits to value.
One day. Six practical topics. Results your team can use the next morning.
This isn't a day of sitting and listening. I'll present, train, workshop and brainstorm with your team, using your brand, your franchisees and your real situations.
The Rising Tide Effect
Where to start to get the best results for your entire network.
Learn why the biggest opportunity usually isn't your struggling franchisees or your top performers, and how lifting the right group lifts everyone.
The Coaching Cycle
Why franchisee-led coaching gets better results, and exactly how to do it.
Move from telling to asking, so franchisees own their goals and actually follow through.
Tracey's Toolbox
The coaching skills and techniques I use with franchisees every week.
Practical questions, frameworks and approaches your team can use on their very next visit.
Increasing Profitability
How to use the five key drivers to grow profit and lead franchisees to greater success.
Leads, conversion rate, average transaction value, repeat business and margin. Small tweaks in each one add up to a big result.
Turning Around Struggling Franchisees
How to have the difficult conversations.
Coach struggling or underperforming franchisees back on track, while keeping the relationship intact.
Peer-to-Peer Support
How to use the power of your network.
Plus outside tools and resources, so your field team isn't carrying every franchisee on their own.
Practical, results-driven training that upskills your whole support team
Confidence to coach franchisees, not just check on them
New techniques they can use on their very next visit
A way to handle difficult conversations without damaging the relationship
One shared coaching approach across your whole HQ team, so franchisees get the same support whoever they speak to
A re-energised team that knows exactly where to focus for the biggest results
A copy of The Profitable Franchisee for every attendee, to keep coaching between visits
One flat fee. Bring your whole team.
This day is built for your field managers, but it works best when the people around them are in the room too.
- Field managers and franchise business managers
- Operations and franchise support
- Marketing and training teams
- Your leadership team
Bring as many as you like. When everyone at head office coaches the same way, franchisees hear one clear message, and results lift faster across the network.
Coaching skills from someone who coaches franchisees every week
For more than 20 years I've worked almost exclusively with franchisees and franchisors. I coach franchisees one-on-one, run initial franchise training for several brands, work with head office teams and speak at franchise conferences.
I've watched franchisees go from earning a $70,000 salary to making $200,000 or more in profit. And I've seen what the best field teams do differently to help make that happen.
This day gives your team the same tools I use, so they can get those results with your franchisees.
Author of the best-selling 101 Tips for Franchisees and The Profitable Franchisee.
One day. Your whole team. One flat fee.
FIELD MANAGER MASTERCLASS
incl. GST, plus airfares
- A full day of live, interactive training at your head office or chosen venue
- As many of your field managers and HQ team as you like
- Tailored to your brand, your network and your franchisees
- Practical ideas, techniques and strategies your team can implement the next day
Every attendee walks away with their own personal copy of The Profitable Franchisee.
Frequently asked questions
Who is it for?+
How many people can attend?+
Where is it held?+
What does it cost?+
Is it tailored to our brand?+
Our field team is experienced. Is this too basic?+
Is this part of The Profitable Franchisee System?+
Can I talk to you first?+
Your field team is already doing the visits. Let's turn them into value.
Tell me a little about your network and your team, and I'll be in touch to talk about dates and what you'd like the day to focus on.
Want to talk it through first?
Book a time that suits you. I'd love to chat.