This is a question I ask franchisees when I first sit with them if they have been in business for some time. I simply ask them ‘What are the three things that you used to do, that worked, that for whatever reason you have stopped doing?’
These can be marketing strategies or personal items or things in the business. Often times responses are about a meeting they used to have or that they used to exercise daily which made them feel better or that they would look at their figures daily/weekly or even that they used to advertise in a local paper and they don’t anymore.
In business we all can get busy right? It is very easy to let things slide that work for us and for whatever reason – usually because we are just busy – we are not doing them anymore. These items are the best place to start when you are looking to make changes in your business because you know they work, you know how to do them, you just have to start doing them.
I like to think of them as great ‘bang for your buck’ items. When working with a franchisee, I want to find items for them to do or implement into their business that will give them the most ‘bang for their buck’. That is, what will take the least effort and give the best result. If you know things work and you have done them before, then this will give you a great result with little effort or risk.
So what are the three things that you used to do that for whatever reason you have stopped doing? When could you start doing them again? What do you need to do to start doing them again?
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