With more than a decade of coaching individuals and groups, Tracey coaches with a practical, down to earth style that gets results. Sometimes you need someone outside of your story to see for you that which you can’t see because you are just too close to it.
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Taking all of her speaking and coaching experience, Tracey has developed, and continues to develop, courses, books and audios to help individuals with self lead – and affordable – programs. Tracey is a best selling author, making it to #2 on Amazon’s best sellers list for her book on home-based business.
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In a world where many believe that if you make your information more complicated, it makes you more important, sort after and can charge more, Tracey is doing the opposite. Tracey believes that for the best results, stop making things so hard. Take the complicated and make it simple to see great results.
“Whenever I’m working with someone – be it an individual or one thousand people in a conference – I always look to add value to them with ideas and strategies that they can implement with ease and confidence. Many people are not lacking the skills r even the knowledge, they are lacking the confidence and the steps to make it happen. That’s what I help them with.”
Business is like an onion. If you are in business for the first time, then all of your learnings are like the outer layer of an onion. If you’ve been in business twenty years, then you can learn the very same lesson as someone new, except it is like you are closer to the core of the onion, so getting the lesson on a different level. The lessons don’t change, it’s how you implement them and the level you are at – but the lessons are always the same.
Many business owners forget to do the simple steps that work in their business. Business is not hard, it’s simple and straight forward – it is us that make it hard and get in our own way of success.
Tracey focusses on getting business owners back to basics and to implement ideas and strategies, not just learn them.
Client Attraction (Marketing)
How do we get more leads?
Can we make the phone start ringing?
When many people think marketing they are actually thinking advertising or promotion. They go to the “what” of marketing or “how” to market.
Instead, Tracey gets business owners to think about the “who” to begin with. Who is your ideal customer and what do we need to do and be to attract them to our business?
Tracey uses a simple 5 step process to help anyone become a great marketer and increase enquiries to your business – even if you don’t have a marketing degree!
Stop Selling, Start Helping
Selling is a major fear for many people. Afraid of becoming or presenting themselves as the slimy salesperson, many people go to the other end of the scale and forget to even ask for the sale, or worse still, talk people out of buying!
Tracey uses an interactive approach hen teaching sales, that gives people – even those that hate selling – the confidence to make sales.
“When I can get people to stop thinking about selling to customers and replace that with how can I help my customers, conversion rates and confidence go up.”
Tracey was invited to our 2012 conference to present to our Franchisees on the benefits of expansion and growth of their franchise business. Our franchisees really connected with Tracey’s practical style and valued her presentation. Because of the positive feedback we received, we asked Tracey to contribute to our ongoing franchisee support and to have a coaching session for our new franchisees during their training week. Tracey has a natural ability to coach and train franchisees with common sense and a practical approach that our franchisees in particular can relate to. Tracey has also helped us look at our own business as the Franchisor, and help to develop strategies to grow our business. I’m very glad to have Tracey on our team and I can’t recommend her highly enough.Warren Ballantyne
Tracey is a fantastic addition to the support team at First Class Accounts. Tracey’s role is to support the start-up businesses within the franchise network which is producing great results. As a result of Tracey presenting a keynote session at our national conference, a number of our long term franchisees asked us to engage her to help with their business growth, planning and strategies. Tracey is a great asset to us all.Debbie Stanton