Tip #15 – Don’t rely on Head Office for Leads
Who’s business is it? Is it your business or Head Office’s business? Many franchisees join a franchise group, expecting leads from head office to be their only source of lead generation. This is a mistake. Even if head office does generate leads for you, then go...
Tip #24 – Clear the slate
We all have bad days. We all have more than just a single day that is bad. We can have a bad week or month or even year. The thing is though, when you wake up in the morning your can clear the slate. Start over with a fresh day. The best thing about this is that...
Tip #23 – Profit & Loss Percentages
Many franchisees don’t know how to read or use their profit and loss statement to grow their business. Many franchisees are too embarrassed to ask the question of their franchisor/head office team or their accountant about how to read their profit and loss or how to...
Tip #78 – Delegation vs Abdication
As a franchisee, you need to understand the difference between abdication and delegation. When you delegate a task to someone else, you do so understanding the task yourself and you had over the responsibility of doing that task along with a system or a clear set of...
Tip #9 – Study Successful Franchisees
If you want to be a more successful franchisee, then start studying those that are where you want to be. Find out which franchisees in your group are at the level you want to be at. Find out how they did it, what they do now. How do you do that? Talk to them. Take...
Tip #53 – Living your life marketing
A marketing strategy overlooked by many franchisees is what I call the ‘living your life’ strategy. This is where you find potential customers when you are just out and about in your day to day life and then you remember that you run a business and open your mouth...
Tip #85 – What are your strengths in your franchise?
Too often franchisees just focus on their weaknesses. What they are not good at and what they need to improve. If you want to really take your business to the next level, then focus on your strengths, what you are naturally good at. And yes, we are all good at...
Tip #19 – Corporate Boxes
Do you need to do marketing in your franchise that requires you to get past a gatekeeper? If so, read this tip! This is my favourite of all the marketing strategies out there because it works brilliantly! If you need to speak to or get information in front of a...
Tip #71 – Get Accountable – To Yourself!
I get asked all the time, how do I hold my clients accountable? In the end, I can’t hold someone accountable. I’m working with adults and even though I know something is in their best interest and it will help them in their business and in many cases their life, if...
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