Tip #100 – Marketing is momentum and consistency
With franchisees, in particular newer franchisees, I find that marketing is the big topic because it is always ‘How do I get more customers?’. The challenge I find with most franchisees - new and existing - is that their marketing efforts are very much start and...
Tip #41 – Best thing / Worst thing
The best thing about franchise is that you can talk with all the other franchisees. The worst thing about a franchise is that you can talk with all the other franchisees. Yes, it is a double edged sword. Talking with other franchisees and learning from them is one of...
Tip #64 – Increasing your profit margin
When a franchisee is looking to increase their profit margin (the percentage of your turnover or revenue that is yours to keep as profit), the first thing they think to do is to cut all costs. Sometimes they go so far that they are actually decreasing the chance of...
Tip #75 – Weekly Directors Meeting
If you and I were in business together and maybe even we are in business with another person as well, do you think that every week, we would sit down and have a meeting about the business as the directors of the business? We would have an agenda, things we need to...
Tip #5 – Attend Conference
Out of every tip I am giving you in the book, I think this one is the biggest tip I can give to any franchisees - go to conference! The thing is, it isn’t just about going to conference for the conference content. Although that is really important too and vital for...
Tip #96 – Networking
Business networking is one of those forgotten marketing strategies. The simple truth is that networking works for every business and every franchisee. It doesn’t matter what your business is, meeting other business owners with a network of contacts will help you in...
Tip #27 – Ask for help
With so many franchisees in a group, it is not that the franchisor and the head office team don’t want to help you, sometimes it is simply they don’t know you need help. I live on the Gold Coast in Australia where we have some of the most beautiful beaches in the...
Tip #40 – Using Scripts
Every good franchise will have scripts. Be it to answer the phone to taking orders to how to do a sales appointment. The thing with scripts is to remember firstly, don’t read them! The second thing is to put a little bit of you into it. Add some tonality to your...
Tip #84 – Will you cry?
If you are about to do a marketing strategy that you have never done before and you don’t know if you will get a result from it or not, so you are unsure if you should spend the money, then ask yourself this question. ‘If I do this strategy, spend this money and I...
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