Tracey Leak
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Franchisors:  Pretend your National Marketing Fund has very little money…

Franchisors:  Pretend your National Marketing Fund has very little money…

by Tracey Leak | Apr 29, 2019 | Business Building, Business Simplified, Franchise, Marketing, Tracey's Thoughts

Speak to any Franchisor that is the founder of the franchise and they can tell you story after story of how many times they have run their business on the smell of an oily rag!  The number of times they have had to get totally scrappy and pull things together, work...
Franchisors:  Who is your customer really?

Franchisors:  Who is your customer really?

by Tracey Leak | Apr 22, 2019 | Business Building, Business Simplified, Franchise, Tracey's Thoughts

This is a question I ask many franchisors because franchising is a bit of a different business model and it is easy to get confused on who you should be focussing on. The customer of a brand is usually the end user – for example, a café franchise’s end customer is the...
Is it time for a staff audit?

Is it time for a staff audit?

by Tracey Leak | Apr 15, 2019 | Business Building, Business Simplified, Franchise, Time Management, Tracey's Thoughts

We all do it as business owners…. We hold onto our staff out of convenience rather than what is great for our business. A member of your staff is not performing or on the other hand, they have outgrown their role and you have nothing else to offer them to progress. ...
Find your Beat.

Find your Beat.

by Tracey Leak | Apr 8, 2019 | Articles, Business Simplified, Franchise, Marketing, Personal Development, Sales, Tracey's Thoughts

When I speak at large franchise conferences and there are more than one or two hundred people in the room, it is hard to find activities that will allow the audience to participate, rather than just listen to a presentation, but I have one activity that I love that I...
Franchisors:  Allow franchisees to buy

Franchisors:  Allow franchisees to buy

by Tracey Leak | Apr 1, 2019 | Articles, Business Simplified, Franchise, Tracey's Thoughts

Now before we begin, I am going to admit that I spend the majority of my time as a coach, supporting franchisees, working with franchisors to help them once they have a franchisee on board, but every now and then, for special clients, I cross over into the franchise...
Use simple strategies to grow your franchise business.

Use simple strategies to grow your franchise business.

by Tracey Leak | Mar 25, 2019 | Business Building, Business Simplified, Franchise, Marketing, Sales, Tracey's Thoughts

This topic is actually applicable to both franchisors and franchisees because they are all business owners and the thing that most business owners do is to over complicate their business. It is true, especially when it comes to growing their business. Let me give you...
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Welcome

Tracey Leak is a Franchise Business Coach & Speaker who specialises at helping Franchisees to be more profitable with practical strategies.