BUSINESS SIMPLIFIED PODCAST
Episode #018:
Content that Resonates with your Audience with Garth Williamson
Host: TRACEY LEAK
Episode Summary:
Content marketing is a real thing and you need to learn how to create content that not only shows your small business in its best light, that content also needs to resonate with your “audience”. In this episode, I speak with Garth Williamson, the Country Manager for Shutterstock Australian and New Zealand about content, finding and defining your audience and how powerful images can be when aiming to connect with your audience.
In this episode, we discuss…
Tell us about your background and how you became Country Manager for Shutterstock [1:15]
How would you describe content marketing for small business? [4:49]
Working out who your audience is [7:29]
How do you go about getting people send in content? [9:40]
How to understand your audience? [12:45]
What sort of images are getting great results? [19:30]
Colour Psychology in your imaginary can make a big difference [24:25]
How do people use Shutter stock and how do you get started? [28:58]
Can you explain the editorial footage on Shutterstock? [33:45]
Recap and Where can we find you? [38:25]
For more on Garth and Shutterstock, go to:
Links to Look at:
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