In this episode of the Profitable Franchisees podcast, Tracey talks with Taylor Fielding from TFM Digital to discuss the importance of local area marketing for franchisees. They explore how understanding the local audience through data can enhance marketing strategies, the integration of digital and traditional marketing methods, and practical steps for franchisees to start their marketing journey. Taylor emphasizes the need for ongoing marketing efforts and the significance of genuine customer engagement to drive business success.
To contact Taylor: www.tfm.digital
Chapters
00:00 Introduction to Local Area Marketing
03:49 Understanding Your Audience Through Data
06:56 Creating Effective Marketing Campaigns
09:43 Leveraging Digital Platforms for Local Marketing
12:52 Navigating the Tech of Digital Marketing
16:52 Measuring Marketing Success Beyond Vanity Metrics
19:53 Exploring Diverse Digital Marketing Strategies
23:02 Getting Started with Local Area Marketing
24:51 The Importance of Consistent Marketing
27:55 Collaborating with Franchisors for Better Marketing
Takeaways
Local area marketing is essential for franchisee profitability.
Understanding your audience through data is crucial for effective marketing.
Digital marketing tools can help franchisees connect with their local community.
Creating personas based on local demographics can guide marketing strategies.
Franchisees should leverage both digital and traditional marketing methods.
Always-on marketing is necessary to stay top-of-mind with customers.
Collaboration with local businesses can enhance marketing efforts.
Franchisees should utilize available resources and tools for audience profiling.
Tracking actual business drivers is more important than vanity metrics.
Engaging with customers genuinely can lead to better marketing outcomes.
For more details: http://www.traceyleak.com
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