by Tracey Leak | Jun 3, 2019 | Articles, Business Simplified, Franchise, Marketing, Tracey's Thoughts
Although the internet, Google, Facebook, etc have been in our lives for quite some time now, I still find that franchisees are often reluctant or hesitant to fully utilise the power of the internet and social media to market their business. Whether it be that they...
by Tracey Leak | Apr 29, 2019 | Business Building, Business Simplified, Franchise, Marketing, Tracey's Thoughts
Speak to any Franchisor that is the founder of the franchise and they can tell you story after story of how many times they have run their business on the smell of an oily rag! The number of times they have had to get totally scrappy and pull things together, work...
by Tracey Leak | Apr 8, 2019 | Articles, Business Simplified, Franchise, Marketing, Personal Development, Sales, Tracey's Thoughts
When I speak at large franchise conferences and there are more than one or two hundred people in the room, it is hard to find activities that will allow the audience to participate, rather than just listen to a presentation, but I have one activity that I love that I...
by Tracey Leak | Mar 25, 2019 | Business Building, Business Simplified, Franchise, Marketing, Sales, Tracey's Thoughts
This topic is actually applicable to both franchisors and franchisees because they are all business owners and the thing that most business owners do is to over complicate their business. It is true, especially when it comes to growing their business. Let me give you...
by Tracey Leak | Feb 20, 2018 | 101 Tips, Business Building, Business Simplified, Marketing
This is probably the biggest mistake in definition that I see many business owners make. They believe that when we start talking marketing, they think we are talking about advertising. I believe that marketing is all about attracting clients to your business, not...
by Tracey Leak | Oct 4, 2016 | 101 Tips, Business Building, Franchise, Marketing
Business networking is one of those forgotten marketing strategies. The simple truth is that networking works for every business and every franchisee. It doesn’t matter what your business is, meeting other business owners with a network of contacts will help you in...
