by Tracey Leak | Aug 2, 2016 | 101 Tips, Franchise
A marketing strategy overlooked by many franchisees is what I call the ‘living your life’ strategy. This is where you find potential customers when you are just out and about in your day to day life and then you remember that you run a business and open your mouth...
by Tracey Leak | Jul 26, 2016 | 101 Tips, Franchise
Too often franchisees just focus on their weaknesses. What they are not good at and what they need to improve. If you want to really take your business to the next level, then focus on your strengths, what you are naturally good at. And yes, we are all good at...
by Tracey Leak | Jul 19, 2016 | 101 Tips, Franchise
Do you need to do marketing in your franchise that requires you to get past a gatekeeper? If so, read this tip! This is my favourite of all the marketing strategies out there because it works brilliantly! If you need to speak to or get information in front of a...
by Tracey Leak | Jul 12, 2016 | 101 Tips, Franchise
I get asked all the time, how do I hold my clients accountable? In the end, I can’t hold someone accountable. I’m working with adults and even though I know something is in their best interest and it will help them in their business and in many cases their life, if...
by Tracey Leak | Jul 5, 2016 | 101 Tips, Franchise
When a business owner – franchisee or not – is looking to do a sale or some sort of promotion or offer something through their marketing efforts, their first thought is to discount. There are two reason why I don’t suggest this as the optimal strategy....
by Tracey Leak | Jun 28, 2016 | 101 Tips, Franchise
Every franchisee could be doing this better. The reason that getting testimonials is not something that most franchisees excel at is because firstly they simply don’t ask for them and secondly, when they do ask for them, they don’t know how to ask. With everything, I...
