by Tracey Leak | Feb 9, 2016 | Marketing, Sales
In small business, we often ‘lump’ sales and marketing into the same bucket. This is actually a problem because they are not one role, they are two separate roles with two separate outcomes. If you speak to anyone that has worked in a large corporate company that had...
by Tracey Leak | Feb 2, 2016 | Business Building, Marketing
I get asked a lot about whether or not a business owner should do a certain marketing campaign. I get them to ask a couple of questions to decide if a marketing campaign will be worth implementing. Question #1 The first questions I get them to ask is ‘If I implement...
