Tip #95 – Getting Testimonials

Tip #95 – Getting Testimonials

Every franchisee could be doing this better.  The reason that getting testimonials is not something that most franchisees excel at is because firstly they simply don’t ask for them and secondly, when they do ask for them, they don’t know how to ask. With everything, I...
Tip #4 – What three things . . .

Tip #4 – What three things . . .

This is a question I ask franchisees when I first sit with them if they have been in business for some time.  I simply ask them ‘What are the three things that you used to do, that worked, that for whatever reason you have stopped doing?’ These can be marketing...
Tip # 90 – Stick to the System

Tip # 90 – Stick to the System

This is an analogy I use a lot in franchise training because this is probably the biggest mistake that franchisees make. Every franchisee will make this mistake at some time in their business and it is the biggest issue with franchising – sticking to the system....