In this episode of the Profitable Franchisees podcast, host Tracey Leak speaks with Evan Gill from Kwik Kopy about the resurgence of physical marketing in a digital world. They discuss how local area marketing strategies, innovative print marketing techniques, and the importance of personal connections can significantly enhance a franchisee’s business. Evan shares successful examples of physical marketing campaigns and emphasizes the need for quality in print materials. The conversation highlights the synergy between digital and physical marketing, encouraging franchisees to invest wisely in their marketing strategies for better customer engagement and business growth.
To contact Evan:
https://kwikkopy.com.au/location/qld/eagle-farm
https://www.linkedin.com/in/evan-gill-44aa4956/
Chapters
00:00 The Resurgence of Physical Marketing
10:15 Innovative Strategies in Local Area Marketing
17:31 Maximizing Print Marketing Investments
20:09 Keys to Success as a Franchisee
Takeaways
Physical marketing is making a comeback post-COVID.
People are craving personal connections after digital overload.
Innovative promotional items can enhance marketing efforts.
Quality graphic design is crucial for effective print marketing.
Different types of paper stock can impact brand perception.
Local area marketing can significantly boost business visibility.
Catalogs and flyers can have a long shelf life with customers.
Networking and personal touches can lead to better business relationships.
Investing in quality marketing materials pays off in the long run.
Combining digital and physical marketing strategies is essential.
For more info: www.traceyleak.com
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