BUSINESS SIMPLIFIED PODCAST
Episode #010:
PR for Small Business with Georgie Quigley
Host: TRACEY LEAK
Episode Summary:
I had the pleasure of interviewing Georgie Quigley from GQPR and we talked all about PR, what it is, how it can help a small business owner and how to work with media outlets to increase your opportunities for gaining media coverage. I even gave Georgie a real life case study to share some ideas on what these real live business owners could do to gain PR for their business. If you have ever wondered if your business is ‘PR worthy’ then this is an episode to take the time to listen to as Georgie gives lots of hints, tips and HOW TO for gaining PR for your small business.
In this episode, we discuss…
How did you get into PR? [2:15]
What made you jump into your own agency? [4:38]
What exactly is PR? [5:45]
What does a PR company do for a small business owner? [7:00]
How do you approach someone in a media outlet? [11:09]
What will a Media outlet want to know about your business? [12:18]
What is a Media Kit and do you need one? [14:03]
Make is easy for the Journalist [15:04]
What makes a good PR story? [15:49]
Case Study [17:02]
Stay Local or go National? [22:54]
Make sure you do your research [24:21]
Do you recommend backing up your story on Social Media?[25:15]
What are you top tips for getting PR for the small business owner? [26:31]
How much lead time should you allow for PR to work? [27:50]
Journalists approaching PR agencies [30:45]
Who is your Ideal client[31:53]
For more on Georgie and to get in touch with her, go to:
Links to Look at:
Start listening today !
