BUSINESS SIMPLIFIED PODCAST
Episode #006:
The $400k Email with Jeremy Hassell
Host: TRACEY LEAK
Episode Summary:
Imagine sending out one email… yes just one email…. With a small offer, but then selling more than $400,000 worth of that offer…. All from one email ! This is what the team at City Cave did and during one of the hardest times we have all seen in business, coming out of a Government forced complete shut-down of their business.
I chat with Jeremy Hassell, Co-Founder of multi-award winning franchise group, City Cave about why this email worked, his thoughts on how to do emails to your customers and how they do it differently.
ABSOLUTELY an episode NOT to be missed. Get it in your ears today!
In this episode, we discuss…
Introducing Jeremy [0:00]
Tell us a little bit about City Cave [2:15]
Why is it called City Cave? [3:35]
What’s Flotation Therapy? [4:25]
What was the lead up to sending the email? [5:15]
What was the offer on the email? [12:00]
The Franchisees made the choice of when to market [14:40]
Let’s talk about the specifics of the email [15:15]
It was more than just the one email [20:50]
Animated pictures in an email? [21:55]
Marketing to promote rather than to attract [23:00]
When did you start an email data base [25:10]
Tell us about the COVID Wine and Cheese night? [27:00]
Being congruent in your Business [31:10]
For more on Jeremy and City Cave:
Links to Look at:
Start listening today !
