BUSINESS SIMPLIFIED PODCAST

Episode #024:

Creating a Nurture Sequence for your Leads with Taria Lanham

Host: TRACEY LEAK

Episode Summary:

Have you been sending emails to your new customers and leads? You know you should be doing it, but just haven’t got to it or not sure even where to start. In today’s episode, we speak with Taria Lanham about setting up email nurture sequences that will connect with your leads or continue the conversations with new or existing customers.

In this episode, we discuss…

Tell us a bit about you and how you got started in Email marketing [1:17]

What is a CRM system? [3:45]

What sort of people should we be putting on our CRM system? [5:04]

Tailored marketing from you CRM system [8:50]

What is a nurture sequence? [10:26]

How do we work out what to put into our nurture email sequence? [12:48]

Who should be writing your emails? [21:15]

Is it best to work with someone to write your emails? [23:00]

What are some basics of a Newsletter for a business owner to understand? [24:25]

What are some common mistakes made with a nurture sequence? [27:37]

Tell us a little bit about what you do when working with a customer [31:10]