BUSINESS SIMPLIFIED PODCAST
Episode #020:
The Right Foundations for Digital Marketing with Karen Moloney
Host: TRACEY LEAK
Episode Summary:
Before you start doing Digital Marketing – of any kind – there are some fundamentals you should have in place to make sure your digital marketing efforts are successful. In this interview, Karen Moloney from Blue Bean Media, helps us understand the five core foundations every business should have for digital marketing.
In this episode, we discuss…
Tell us about yourself and how you got into Digital Marketing [1:14]
What is Digital Marketing? What does it cover? [3:50]
Do aspects of Digital Marketing work differently for different people? [6:07]
Finding people who understand specific parts of Digital Marketing [7:22]
Five core foundational principles to Digital Marketing [8:09]
First thing to consider – having a solid brand profile [9:25]
Second – Having a client avatar [11:18]
Third – Core messaging [13:18]
Fourth – The Customer journey [15:34]
Fifth – Analytics [17:37]
What’s your first steps after establishing the five core foundation principles? [19:31]
Some advice if you are going ‘DIY’ your marketing? [22:05]
Picking a good Digital Marketing Agency [25:26]
Tell us about who you love to work with and little about Blue Bean Media? [30:10]
Where do we find you? [32:20]
Wrap up [32:35]
For more on Karen, go to:
Linkedin: @KarenMoloney
Links to Look at:
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